Alpha Geek

Daily musings of a propeller head-homebrewer. It's a dangerous combo....

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Wednesday, January 15, 2003
 
At Least They're Consistent...

I was wondering how long it would take for some group to start pissing and moaning about this.

You've probably seen the new Miller Lite commercial: Two gorgeous women get into a cat fight over "Tastes Great", "Less Filling". They're tearing each others clothes off, rolling around in a reflecting pool. Massive hooters. Tight butts. You get the picture.

They end up in a mud hole (huh? How convenient...) rolling around, and one looks at the other and says, "Ya wanna make out?" The picture cuts to a bar with two dorks saying, "Yeah, dude! Who wouldn't want to see that?" Their girlfriends look at them like they're idiots.

This is definitely not the stuff Oscar's are made of. It's not meant to be! It's a beer commercial, for Gods sake.

On the radio this morning, some woman was actually given the time during the news to bitch about this commercial. It's degrading. It isn't very good. It won't sell beer. I don't want my kids watching this kind of stuff. All men don't find this appealing. It objectifies women. Blah, blah, blah...

Let's look at these whines, shall we?

It isn't a good commercial. OK, personal opinion, nothing wrong with that. I think it's funny as hell.

It won't sell beer. To you maybe. To males 21 to 85 it will certainly make a favorable impression in their minds the next time they're buying beer. Oh, and in case you weren't paying attention, men buy most of the beer.....

I don't want my kids watching this stuff. So turn off the TV, you spineless puke! This woman discussed how this ad campaign was being run during the NFL playoffs. The NFL Playoffs! She's worried about her kids seeing a little cleavage, but not 4 hours of organized violence? Hmmmm.... seems a little disingenuous to me....

All men don't find this appealing. Yeah. All eunuchs. Gimme a break... you really fell for that line from your husband?? Two gorgeous women rolling around in the mud getting half nekkid is every heterosexual males dream. From the 7th grade until they plant your ass in a field somewhere.

It's degrading/It objectifies women. Could be. Degradation is something you allow to happen to yourself. If you know you're not living a lifestyle similar to what's being depicted, why get your panties in a wad? Purchase a spine for yourself.

Now, this objectification thing has some potential. From YourDictionary.com:

To present or regard as an object: "Because we have objectified animals, we are able to treat them impersonally"

I can actually see where this might fit the bill. Personally, I don't think any less of women because two actresses decided to get half naked in a commercial. I have more intelligence than to transfer the depictions in a funny commercial into my core beliefs about what all women are like. Just like I don't think Jodi Foster was really an FBI agent, or Carrot Top has a sense of humor.

I guess the Whiner wasn't able to make this same distinction.

You know what gets me, though? Where was she when they had that very popular Coke or Pepsi commercial where the buff construction worker was being ogled by all of the female office workers? They weren't even subtle. Fifteen more seconds of commercial, and they'd have shots of the office workers rushing into the ladies room "for a private moment".

So why is it OK to objectify men in commercials, but not women? Why don't these men-hating groups - that always espouse how everyone should be equal - give a little equal time when men are objectified? Why is it OK to belittle men on TV, but not women?

Honestly, I think we all need to get a life, and just laugh once in a while. Put what you are seeing/reading/hearing into context. Use your brain. Don't just "go along".

And if you're going to bitch about something, at least be consistent.

I gotta go.

cya


Friday, January 03, 2003
 
They're on a roll, aren't they!

I swear, I'm not out looking for this stuff, it just comes up in all of the technical periodicals and e-zines I have to read as part of my job.

Well, as I pointed out in previous rants, good ol' Uncle Sam wants us to trust him with all of our sensitive information in a huge database called Total Information Awareness. Read some of the earlier rants to see what I'm talking about.

So today, I read an article from The Register how the medical records and Social Security Numbers of 500,000 US military personnel was stolen! It seems some thieves walked into the offices of a defense contractor and walked out with some computers. Another article on this fiasco mentions how these records are just a small part of a Pentagon effort to computerize all of the military medical records of all current and former military personnel.

Kinda makes you shudder, don't it?

I gotta go.

cya